The Art of Home Tour
On May 14th and 15th Uniform Developments joined a distinguished group of local home builders as part of the Greater Ottawa Home Builder’s Association’s first annual Art of Home Tour. Many builders were offering additional incentives such as pricing discounts, bonuses and upgrades specifically for the tour – making it the perfect time to purchase a new home.
As part of the tour, participants visited model homes and community sites across the city, including our own at The Orchard in Barrhaven and at Richardson Ridge in Kanata. At each location, Uniform offered a little something extra to our visitors with Floral Design demonstrations by Flowers Talk Tivoli – a special bonus for our green-thumb guests whose questions on planting and landscaping were addressed by the professionals! We also offered a special gift of a custom Uniform umbrella for the first 50 visitors at each location, on each day of the tour.
Bright purple Art of Home Tour tear drop flags, A-frame signage and on-location radio advertisements brought in a record number of visitor traffic all weekend long in both locations – many looking for new decorating ideas and design trends from our beautifully decorated model homes. A fun photo selfie contest was promoted over social media with a chance to win an outdoor patio set and BBQ, as people were asked to share their tour experience online using hashtag #artofhometour. Our Sales Representatives were pleased with the turnout as it gave them the opportunity to talk to people who may not have been familiar with the Uniform difference – a boutique-style approach to homebuilding where purchasers can customize a new home suited perfectly to their lifestyle and needs.
Since we know buyers like to do their online research before making a big purchase – the tour provided the perfect opportunity for people to actually walk the neighbourhood, see the different product offerings and experience the community amenities, all in person.